Chelsea news: Todd Boehly has had a difficult first year in charge at Stamford Bridge, and the club has been forced to pay.
According to a Brand Finance study, Chelsea’s brand value has dropped by approximately £100 million ($124.2 million) in the 2022/23 season.
It has produced an impression of uncertainty and confusion on the outside, and that sensation is matched on the inside, with a 32-man playing squad forced to switch rooms due to erroneous transfers. Things have gone downhill since Todd Boehly and Clearlake Capital bought the team.
Chelsea’s worth has plummeted by £78 million ($98 million), according to Brand Finance. The report describes the condition of play at SW6 as a result of a combination of marketing, commercial, public relations, and money-making elements. “Chelsea FC (brand value up 1% to €860.5 million) has dropped one rank to tenth, two ranks ahead of their Premier League finish in twelveth, their worst result in nearly 30 years,” the report explains.
“Due to sanctions imposed on former owner Roman Abramovich, the club’s reputation suffered ahead of the 2022-2023 season.” Although Todd Boehly and his consortium’s purchase of Chelsea FC (£2.5 billion for the club and £1.75 billion for future investments) in May 2022 was expected to restore the club’s status, the club has had a rocky season due to frequent leadership changes.
“Following the dismissals of Thomas Tuchel and Graham Potter, ex-manager Frank Lampard was appointed as the club’s interim manager.” Chelsea FC has had a difficult year as a result of these circumstances, and their success next season will be critical to halting any further loss in their brand value and strength. Mauricio Pochettino, the club’s new manager, takes over on July 1st with a lot to think about.”
They have dropped below Arsenal in the list and are now ranked 10th in the overall top 50. However, as a result of the club’s continued Premier League success, Brand Enterprise Ranking has increased by 22.5% to £2.8bn ($3.4bn).
This takes into account league perception, stadium ownership, squad value, global reach, and fan strength, as well as club heritage and brand strength, implying that a temporary drop in performance isn’t as damaging in the short term, though the consequences may be felt in the future if nothing changes.